About

Andreas Duess

Founder, Duess Strategies

Three things make me useful.

I'm fluent in business strategy, change management, and technical execution. Most people skew one way. The strategist who can't ship. The engineer who can't read a room. The change consultant who's never built anything. I do all three.

I've built and sold companies, advised C-suites, and I'm technical enough to prototype, evaluate, and direct what gets built. That's what makes a fractional CAIO work. Without all three, you're just hiring another advisor.

I've also spent my career in industries where people don't trust technology and aren't sure they need it. I started in tech marketing — Google, Cisco, Adobe — but then spent 16 years building a food marketing agency into Canada's largest independent before exiting. I know how skeptical organizations think because I've been inside them for decades.